Evaluate the internal and external environment to identify potential marketing threats and opportunities; develop and implement the global marketing plan and conduct market research in order to determine the best potential market; after analysis of the market research, select products and markets to be targeted; develop and select market strategy to maximize sales and profitability; develop and implement a marketing budget related to global activities of the company; coordinate the marketing mix of goods and services to implement the company’s marketing plan and provide products and services for  the targeted markets; implement, monitor, and adjust the company’s global pricing strategies; initiate and manage global promotion strategies in order to support the global marketing plan; analyze and formulate global distribution strategy for products and/or services; and establish and manage the global sales activities.